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“Direct mail remains the largest single direct marketing expenditure. In fact, in the year 2012, “traditional offline marketing” (which includes direct mailers) was a $93.6 billion industry.”
“57% of people say they are most likely to remember a message by mail.”
“Direct mail has a 25% response rate compared to email, which only yields a 23% response rate.”
“A survey by the International Communications Research revealed that 73% of consumers actually prefer traditional mail over other advertising methods.”
“Four-fifths (79%) of consumers will act on direct mail immediately compared to only 45% who say they deal with email straightaway.”