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“Four-fifths (79%) of consumers will act on direct mail immediately compared to only 45% who say they deal with email straightaway.”
“Direct mail has a 25% response rate compared to email, which only yields a 23% response rate.”
“57% of people say they are most likely to remember a message by mail.”
“A survey by the International Communications Research revealed that 73% of consumers actually prefer traditional mail over other advertising methods.”
“Direct mail remains the largest single direct marketing expenditure. In fact, in the year 2012, “traditional offline marketing” (which includes direct mailers) was a $93.6 billion industry.”